This certificate recognises excellence in LinkedIn Sales Navigator.
Endorsed by their sales leader and signed off by their manager, the recipient has demonstrated mastery in using Navigator to generate high-quality pipelines and deepen account penetration. By combining advanced search strategies, account insights, and buyer signals, they set the standard for modern prospecting and deliver measurable improvements in efficiency and conversion.

Prospecting and Outreach

This certification recognises sales professionals who craft high-impact cold emails tailored for technical decision-makers. Certified reps demonstrate the ability to research technical environments, apply accurate terminology, include relevant social proof, and establish immediate credibility-transforming cold emails into credible conversations that resonate with engineering, IT and technical leadership personas.

This certification recognises sales professionals who use LinkedIn as a high-impact outbound channel. Certified reps demonstrate the ability to strategically optimise their profiles, engage meaningfully with target prospects and craft personalised messaging sequences that convert connections into conversations. Their social selling activity drives stronger brand presence, higher meeting conversion rates and more effective engagement across the buyer journey.

This certification recognises sales professionals who have mastered the ability to craft compelling business cases that secure executive approval and drive deal closure. Certified reps align solutions with strategic initiatives, quantify multi-dimensional value and create persuasive investment narratives tailored for financial stakeholders- ensuring solutions are seen not just as viable, but as essential.

Discovery and Demo

This certificate recognises excellence in Business Case Development.
Endorsed by their sales leader and signed off by their manager, the recipient has shown outstanding mastery in creating customer-specific business cases that drive executive alignment and withstand financial scrutiny. Their ability to quantify strategic value, frame compelling investment narratives and produce executive-ready documentation has resulted in faster approvals and a clear competitive edge in complex buying processe

Mastering Business Acumen transforms sales professionals into strategic partners. This certification validates your ability to understand how companies operate, what drives executive decision-making, and how to position solutions in a commercially compelling way. Earn recognition for engaging senior stakeholders with confidence, crafting financially meaningful narratives, and aligning your solution to what matters most in the boardroom.

Business Acumen

This certification recognises sales professionals who have mastered the advanced skills of enterprise deal orchestration-strategically managing high-value, multi-stakeholder opportunities from initial engagement to close. Certificate holders can coordinate cross-functional teams, navigate complex decision-making structures and build deal strategies that address technical, financial and strategic dimensions to secure major enterprise wins.

Deal and Pipeline Management

This certification recognises sales professionals who have mastered the art and science of building high-quality, strategically segmented prospect lists. Certified reps demonstrate the ability to leverage diverse data sources, validate contact information, gather deep account intelligence and target the most relevant stakeholders- laying the groundwork for efficient, high-impact outreach.

This certification recognises sales professionals who have mastered the advanced skills of enterprise deal orchestration—strategically managing high-value, multi-stakeholder opportunities from initial engagement to close. Certificate holders can coordinate cross-functional teams, navigate complex decision-making structures and build deal strategies that address technical, financial and strategic dimensions to secure major enterprise wins.

This micro-certification recognises sales professionals who have mastered the use of Mutual Action Plans (MAPs) to co-create structured, milestone-driven pathways with customers. Certificate holders can design collaborative roadmaps that align stakeholder responsibilities, maintain deal momentum, and ensure shared accountability—transforming complex buying processes into predictable, value-driven outcomes.

Complex Deal Navigation

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