The Active Listening certificate recognises sales professionals who consistently demonstrate the ability to fully engage with customers, uncover deeper needs, and build stronger rapport through intentional, empathetic listening. Certificate holders apply advanced techniques such as summarisation, follow-up questioning, and emotional cue recognition to drive more effective, customer-centric conversations.

Fundamentals, Soft Skills and General

The Emotional Intelligence certificate recognises sales professionals who have mastered the ability to manage themselves and connect meaningfully with others. Certificate holders have demonstrated strong emotional awareness, regulation, and empathy—enabling them to build high-trust relationships, navigate difficult conversations, and lead with emotional maturity in complex stakeholder environments.

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